Before our clients embark on expensive marketing campaigns and decide to purchase advertising media whether in the form of out-of-home (OOH) or digital out-of-home (DOOH), we believe it is important to conduct an analysis of the company’s target audience and analyze the available advertising mediums and/or displays to see which is most effective and will provide the greatest ROI.
In terms of OOH & DOOH advertising media, we provide services to analyze your advertising media choices such as billboards, posters, street furniture, transit, and digital. Our field professionals visit each potential location to look at factors such as visibility, area, and traffic. We rate each location utilizing our AARS rating system to help in making an overall recommendation. Furthermore, our in-house team takes into account and uses data such as demographics for the surrounding area to find the most targeted location. We analyze income, age, and ethnicity among the factors to help find a match for the advertising and campaign.
We provide extensive photo documentation of the clients’ potential advertising media to assist our clients with greater information in order to maximize their return on spending and to choose advertising media that best suits their needs. Our in house team also analyzes the different options for advertising spots in order to verify that the prices meet industry-standard rates. Our field professionals can conduct verification of the stated impressions as well as other ad and audience metrics.
If you would like more information and/or are interested in our services, please feel free to contact us and we can discuss your needs as well as pricing. As always, we will be more than happy to provide our services complimentary for the client’s first business with us, so you can not only get a better idea of what we provide, but also have peace of mind. We will gladly accommodate special requests for services not listed – please just inquire to let us know.
Thank you for visiting and we wish you luck in your search.
Please Note: We cannot provide our audit and research services to both the ad buyer and ad seller of the same advertising media, display, promotion, event, etc. due to obvious conflict of interest, legal issues, and moral implications. We aim to provide as unbiased, accurate, and definitive audits and research as possible.
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